Apple builds new Siri on Google Gemini at $1B/year as Tim Cook names September successor
Apple's new Siri AI runs on a custom 1.2-trillion-parameter Google Gemini model licensed at roughly $1 billion per year, with an Extensions system that lets users route Apple Intelligence features through Claude or ChatGPT instead. The two signals in one keynote — Apple outsourcing its AI core to a rival and Tim Cook handing the CEO role to hardware chief John Ternus on September 1 — mark the end of Apple's self-contained platform model.
Source: apple.com ↗
Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
Apple press release
Why this matters
- → Apple outsources core AI engine to Google rival, breaking self-contained model
- → Signals shift toward interoperable platform architecture
- → Leadership transition underway amid strategic pivot
Apple's AI pivot