Apple rebuilds Siri on a custom 1.2T-parameter Gemini model at $1B per year
At WWDC on June 8, Apple will unveil a rebuilt Siri whose cloud features run on a custom ~1.2-trillion-parameter Gemini model licensed from Google for roughly $1 billion per year — a structural acknowledgment that Apple's own LLM program couldn't reach production quality in time. The arrangement installs Gemini as the default cloud AI across roughly 1.4 billion active iPhones, handing Google the largest single distribution gain in the assistant market.
Source: theverge.com ↗
Gemini is already doing things like ordering Ubers and DoorDashing teriyaki.
David Pierce, The Verge
Why this matters
- → Apple outsources LLM backbone to Google, cementing Gemini's dominance in assistant market.
- → Positions Apple to avoid backlash over AI data centers and aggressive feature surfacing.
- → Tests whether privacy framing can offset consumer fatigue with omnipresent AI.
Losing badly, winning smart