The 415 reach promise

We'd rather over-deliver than write fine print. Here's what you get and what happens if it doesn't land.

What you get

Your ad runs in one edition. After it ships, you'll get a private results email showing your CTR for that edition and how it compares to category typical (Headline ~1%, Section ~0.5%). Your data, only your data — we never share other advertisers' numbers with you, and we never share yours with anyone else.

Headline ads typically deliver ~1% CTR. Section ads typically deliver ~0.5%. These are published per-category benchmarks against which you can judge your campaign.

If your ad significantly underperforms

If your ad significantly underperforms category typical, we'll reach out — usually with a free creative review from the founder, or, in rare list-shrinkage cases, a free additional booking in a future edition.

When the list grows between booking and send

You get the bonus reach for free. We never bill more than the flat slot price, and we never re-negotiate after submission. Over-delivery is automatic and silent in the math, but loud in your results email.