Google makes visible watermarks optional on Gemini image, video, and music output

Google is making the visible watermark optional for its Nano Banana, Omni, and Lyria models through a Media Watermark toggle in Gemini and the Flow video editor, with Search support to follow. Labeling now rests entirely on invisible SynthID marks and C2PA metadata, and Google's new open-source Credentio library lets developers validate those content credentials locally.

Source: techcrunch.com ↗

We're striking a balance here between creative control and safety: while the visible watermarks are now optional, invisible SynthID watermarks and C2PA metadata are still being used for transparency.

Josh Woodward, VP for Gemini, Google

Why this matters

→ AI watermarks shift from visible to invisible—affects how creators use generative tools
→ Credentio library gives developers local verification without relying on external services
→ Invisible watermarks + C2PA metadata become the enforcement mechanism for AI-generated content tracking

Invisible watermarks replace visible ones