Omilia raises $67M on $60M ARR, betting against LLMs for routine support queries
Omilia, an Athens contact-center automation company founded in 2002, raised a $67M Series B led by Expedition Growth Capital at $60M ARR — tenfold growth since its only prior round, $20M in 2020. CEO Dimitris Vassos rejects routing every query through an LLM, and the client list backs the position: Capital One, Discover, RBC, and Taco Bell voice ordering across more than 1,000 outlets. Reaching that revenue on $87M raised total sets a capital-efficiency mark in a category where newer entrants — Sierra, Decagon, Parloa — raised on generative-AI positioning.
Source: techcrunch.com ↗
You may have a bazooka, but if your enemy is near you, you need a knife. This is the reality of the contact center, where you need multiple tools.
Dimitris Vassos, CEO, Omilia
Why this matters
- → Omilia hits $60M ARR on $87M total raised — 4x more capital-efficient than AI-first rivals
- → Rejects LLM-for-everything dogma; targets routine queries with cheaper, faster tools instead
- → 1,000+ Taco Bell outlets + Capital One/Discover validate pragmatic approach over generative-AI hype
Pragmatism beats hype