Meta launches Business Agent for WhatsApp globally after two-year tests in India and Mexico
Meta has made its Business Agent generally available across WhatsApp and Instagram DMs worldwide, handling customer support, lead qualification, appointment booking, and handoff to human agents inside chat threads. Pricing runs through WhatsApp Business Premium tiers — large enterprises pay by token — marking a deliberate move to position WhatsApp as operational workflow software for small and medium businesses, not just a messaging and ads layer.
Source: techcrunch.com ↗
Meta is now infusing AI into that layer in a bid to turn WhatsApp into a viable piece of workflow software for small and medium businesses.
Meta
Why this matters
- → WhatsApp shifts from messaging to operational workflow software for SMBs
- → AI agents handle support, sales, scheduling—reducing manual work
- → New token-based pricing model unlocks enterprise revenue stream
Messaging becomes workflow